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Doctor Who Brand and Licensing Update

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Doctor Who Brand and Licensing Update

Post by Admin-Emperor Dalek on Wed 10 Jan 2018 - 8:41

Doctor Who Brand and Licensing Update
Information and text from the January 2018 edition of toy world magazine
BBC Worldwide With over 55 years of history as the world’s longest running sci-fi television show, Doctor Who is a global franchise, watched in over 239 countries and with hundreds of millions of fans worldwide. At the heart of the franchise is the highly anticipated launch of Doctor Who Series 11.
The regeneration of the Doctor in the 2017 Christmas episode, as well as last year’s revelations about the new series, engaged with fans across the globe, as it was unveiled that Jodie Whittaker will play the first female Doctor in the show’s history. 2018 marks a true regeneration for the franchise, with a five year evergreen strategy built around a commitment to a solid content pipeline, delivered through platforms relevant to the BBC’s audiences.
The BBC will continue to work with world class partners, building an expansive digital and ancillary strategy and key annual marketing moments to create audience engagement. These strategies will grow youth audiences, engage families with young children, and deepen the property’s relationship with existing fans as the Doctor Who universe continues to expand. Doctor Who has a proven track-record in consumer products with over 4m Sonic Screwdrivers sold in the past decade, over 12m action figures sold since 2005, and over 18m DVDs sold globally.
As the Doctor embarks on a new era, the company states that current licensees are continuing to innovate and create future-facing products that will reflect the new series and reach wider audiences.
BBC Worldwide has cross-category ambition for the brand, driving category roll out across retail to expand the brand’s retail footprint. Nearly 70 longstanding, global licensees are working on Doctor Who, including Character Options as master toy licensee, Penguin Random House, Winning Moves, Eaglemoss, Kokomo and Brand Alliance.
The licensing team has also seen renewed interest in the brand from new partners across new categories, and in new retailers in new territories.
In addition there is an advert with the following information…
New Doctor, Companions and Adventures
More than 11 hours of new content in Autumn 2018
New Evergreen Styleguide and Licensing programme
For licensing enquiries, contact bbcw.licensing@bbc.com

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Re: Doctor Who Brand and Licensing Update

Post by Admin-Emperor Dalek on Wed 10 Jan 2018 - 8:42

This makes me think casting a female Doctor was intentional to boost the brand.
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Re: Doctor Who Brand and Licensing Update

Post by LastOfTheSonics on Wed 10 Jan 2018 - 16:22

Don't know if I'm being really stupid, but what is "Evergreen Styleguide"?
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Re: Doctor Who Brand and Licensing Update

Post by Dalek on Wed 10 Jan 2018 - 17:08

Apparently, in business terms, evergreen means using iconic images as opposed to contemporary things, for example, generic Dalek merch as opposed to Dalek merch featuring only the Dalek with the star in its eye from The Pilot. Of course, it could simply mean the colour evergreen, which would work well with a female Doctor, and it pops on the shelf-how many other brands use green?
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Re: Doctor Who Brand and Licensing Update

Post by LastOfTheSonics on Wed 10 Jan 2018 - 18:20

Even a generic dalek re-release would be something from CO. It's been too long since we got anything from them at all.
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Re: Doctor Who Brand and Licensing Update

Post by Admin-Emperor Dalek on Wed 10 Jan 2018 - 19:38

I must admit I am not sure about this "Evergreen Styleguide". I googled it, found an example: Evergreen
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Re: Doctor Who Brand and Licensing Update

Post by LastOfTheSonics on Thu 11 Jan 2018 - 7:25

I say, I cannot imagine that style being used for DW merchandise, then again we probably won't have to. I'm not really expecting CO to do anything big.

Having re-read it something tells me Dalek is right and evergreen is referring to the colour. Possibly hinting at the packaging label colour? (E.g. how series 1 was red, 2 blue etc)
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Re: Doctor Who Brand and Licensing Update

Post by Admin-Emperor Dalek on Thu 11 Jan 2018 - 8:24

Yea Dalek is probably right. I read on Twitter the former brand manager Edward Russell said they wanted to bring back the original Hartnell logo but were unable to, but they got it in fro the 50th anniversary.
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Re: Doctor Who Brand and Licensing Update

Post by LastOfTheSonics on Thu 11 Jan 2018 - 16:26

Hopefully that calls for figures, but I doubt it will.
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Re: Doctor Who Brand and Licensing Update

Post by Admin-Emperor Dalek on Wed 17 Jan 2018 - 11:20

I found out that the extra time mentioned in the article above is for overseas broadcasters to facture in advert breaks....still no mention of a 2018 Christmas special.
Considering that if it wasn't for Steven Moffat there would not of been a series 10 and the next series would of been series 11 and Chibnall did not want to write last years Christmas special.
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